About us

For both the company’s founder and myself as a franchisee, getting into the lice removal business was something we felt compelled to do after our own families went through the frustration of getting rid of head lice — only to have them return.

Our founder learned the hard way: pesticides don’t always work
When Lice Lifters founder Michele Barack learned that her children had lice, she reacted the same way most parents do. She panicked a little, headed straight to the drugstore for an over-the-counter lice treatment product, and cringed as she soaked her toddlers’ hair with a pesticide she later discovered was about four times as powerful as heavy-duty outdoor bug spray! What she didn’t know at the time is that over the years, head lice have developed resistance to these pesticides. So even after the harsh pesticide treatment, her kids still had lice — and she was back to square one.

Nitpicking alone wasn’t enough
After the failed pesticide treatment, Michele turned to a mobile nitpicker to come to her home to remove the lice and nits with a fine-toothed comb. Unfortunately, but not uncommonly, the nitpicker missed some nits. And before long, the lice cycle was in full swing once again.

Michele’s frustration motivated her to learn more about what makes lice tick, and to train herself to do comb-outs for friends and neighbors. She soon became the local expert, and discovered that the key to getting rid of lice is to combine an effective killing agent with a detail-oriented comb-out. She also felt she could treat more people by opening a treatment center where everyone would come to her — and Lice Lifters was born!

Bringing Lice Lifters to DFW
My story was similar to our founder’s. When I discovered my children had lice, I wanted the problem to go away immediately! But after several hours, several sessions, and several hundred dollars spent with a mobile nitpicker, my family was still dealing with lice.

We eventually got it under control, but it was a long and difficult battle. So when I was laid off from my job after 11 years, there was no question in my mind of what I wanted to do. I knew firsthand that there was a need for an effective lice removal treatment service in North Texas. And when I saw The Lice Lifters^® all-natural killing agent in action, I was certain that Lice Lifters had the one-two punch I’d been looking for — a nontoxic killing agent to kill live activity in one treatment, and an expert comb-out system to remove the nits and prevent them from coming back.

We’re here to help!
Nobody likes having to deal with head lice, but Lice Lifters is here to help you put it all behind you as quickly as possible. Whenever you need us, just call. We look forward to taking care of you and your family by taking care of the problem. Guaranteed!

Sincerely,
Beth Kirschner
Lice Lifters Treatment Center